Workshop Track
Digital Media
Amplify Your Church’s Voice Online
Maximize your church’s digital presence with our comprehensive Digital Media track. Learn SEO best practices, content creation strategies, and social media techniques to connect with your congregation and expand your reach. This track covers website optimization, video content creation, and effective communication strategies to ensure your church’s message resonates online. Equip your team with tools to measure engagement, improve outreach, and build a digital presence that reflects your mission and values.
SEO & Website Optimization
Increase your church’s visibility online by learning proven strategies to improve search rankings and web engagement.
Social Media Growth & Engagement
Master content creation and platform-specific strategies to effectively engage your online audience.
Data-Driven Digital Strategy
Use analytics and insights to refine your approach and maximize digital outreach.
WORKSHOPS
Use AI to Fix Your Church SEO Fast
mark macdonald
People are searching. Is your church showing up? Most websites are invisible, but with the power of AI, you can change that quickly. Learn how to assess and improve your SEO using AI prompts and branding principles from Be Known For Something. This highly practical workshop will get you found… fast!
Key Takeways:
1. A simple understanding of SEO, and why your church probably isn’t showing up.
2. How AI (like ChatGPT) can save hours and improve your search results.
3. Practical prompts to audit your website and generate keyword-rich content.
4. A proven, repeatable checklist to improve visibility in your community.
For 30+ years Mark’s worked in Branding, Advertising, and Communication. Now focusing on helping churches communicate effectively as a brand strategist, bestselling author, engaging speaker, and a (heart of a teacher) consultant with his agency, Be Known for Something. He also serves as Executive Director of Center for Church Communication.
He’s sought for his church branding, marketing communication, and business insights, on-the-spot website assessments, and practical storytelling.
don’t go viral: Redefining Social Media Success in the Church
becca bogardus
In a world where chasing views, entertainment, and shifting trends reign, the church is charged with a different scorecard. Anchor your digital presence in something deeper – to make Jesus known through His Church. This isn’t about growing a platform, it’s about stewarding one.
Key Takeaways:
1. How to define the scorecard of the Church’s social media platforms
2. Build a social strategy that flows from your mission, not the algorithm.
3. Learn how to turn Sunday moments into a digital movement through your content.
4. Leave with tools, templates, and a renewed conviction: your content can preach.
Becca Bogardus is the Communications Director at Long Hollow Church in Nashville, TN, where she leads the church’s brand voice, digital presence, and communication strategy across multiple campuses. Originally from Ohio and a graduate of Liberty University, Becca is passionate about championing beyond — encouraging church creatives to push past the box of tradition and trend without ever losing the heart of the message. She brings experience in leading teams, shaping strategies, and equipping leaders to communicate with clarity, creativity, and purpose.
missional media: Creating with Purpose
brad zimmerman
Want your church media to do more than just look good? This session digs into creating videos, graphics and content that actually move people toward Jesus and into calling of the great commission. We’ll explore practical ways to make sure our creative work isn’t just supporting services, but actively fulfilling the great commission.
Key Takeaways:
1. You will learn to design with the destination in mind.
2. Learn the delicate and powerful skill of telling stories that show God at work.
3. Gain the ability to extend your creative impact beyond what you previously thought.
Brad is the Creative Director of Watermark Church in West Michigan where he designs and creates gatherings & spaces for people to encounter Jesus. He is passionate about resourcing churches to share the gospel, so he created ChurchMediaDrop.com, a free media-sharing site. He also hosts the official ProPresenter training videos. Brad loves playing music, building Legos, and trying new and creative things.
The Meta Ads Framework to Actually Get New Church Guests
Brady Sticker
Tired of spending money on Facebook and Instagram ads that get views but no visitors? In this workshop, you’ll learn a proven Meta Ads framework that actually gets new families to show up on Sunday. Discover how to turn your church’s marketing into a results-driven system that delivers real growth, not just likes and clicks.
Key Takeways:
1. Learn the exact Meta Ads framework that’s helped over 1000 churches get new guests.
2. Learn how to target the right people in your community so you’re not wasting ad spending.
3. Get copy/paste video scripts you can plug into your church’s next ad campaign.
4. Walk away with a simple, proven funnel that turns views into real Sunday morning visitors.
Brady Sticker is a passionate digital marketer, speaker, and author committed to helping churches fulfill their mission of spreading the Gospel. After years of managing over $6 million in Facebook ad campaigns and working with 1,000+ businesses, Brady shifted his focus to ministry, helping his own church, Vibrant Church, grow exponentially through social media.
The overwhelming success at Vibrant Church sparked the birth of ChurchCandy Marketing, a “done-for-you” social media advertising agency for churches. Today, Brady and his team have helped hundreds of churches across the country welcome thousands of new guests every Sunday.
As the host of the ChurchCandy Podcast, Brady interviews influential pastors and faith leaders, sharing insights and strategies to empower churches.
Systems Make It Sustainable: Creative Ministry That Lasts
Rohn Starling
You don’t need more content, you need a system. In this workshop, we’re moving beyond just making good posts; we’re building creative ministries that are sustainable, scalable, and spiritually impactful. Whether you’re burned out, building from scratch, or balancing a growing team, this is your blueprint for creative clarity, consistency, and long-term impact.
Key Takeaways:
1. Learn how to build a sustainable creative system so you’re not reinventing the wheel every week but running on strategy, not stress.
2. Walk away with a repeatable weekly content plan that fits your church’s unique rhythm, resources, and voice.
3. Discover how to lead creative volunteers or staff with vision and clarity so they’re not just executing tasks, they’re owning the mission.
4. Understand how to align creative output with spiritual outcomes so your posts don’t just perform, they pastor.
Rohn Starling is a dynamic leader and visionary with a unique gift for empowering leaders across diverse ministries. At just 28 years old, Rohn has already made a profound impact on the Big C Church through his innovative approach to ministry, particularly in the realms of social media engagement and biblical teaching. His journey began with a passion for teaching young children the fundamentals of the Bible, a foundation that has blossomed into a broader mission to teach biblical literacy and worldview on a global scale.
Rohn’s expertise extends beyond traditional ministry roles; he has been instrumental in revolutionizing how churches and creatives showcase their communities online. His work with influential churches and organizations such as Transformation Church, Forward City, Elevation Rhythm, and Maverick City has positioned him as a sought-after voice in the Christian community.
Web Design
Sarra Herring & Zech Nelson
More Detials Coming Soon.
Sarra Herring is a creative entrepreneur based in Nashville, TN. She is the owner and creative director of The Business Bar, a small creative design agency. With over a decade of experience in the creative, non-profit, and ministry sectors, Sarra has taken on roles such as web designer, art director, creative director, and graphic designer, and marketing strategist. Sarra has collaborated with various organizations and artists, including A21, Messenger International, CREATR, and more.
Sarra is passionate about finding meaning through various forms of art and integrating faith into everything she does, always aiming to communicate truth, evoke curiosity, determination, and hope through her creative endeavors.
Zech Nelson is a digital strategist, creative leader, and web UX/UI designer at heart who helps business owners, leaders, and organizations build their vision through effective digital strategies and stunning websites. What began over a decade ago as a passion for crafting websites has grown into a proven track record of helping churches, nonprofits, and small businesses build standout brands through strategy-driven design, web development, and digital marketing.
With over 12 years in the digital space, Zech has led campaigns that have reached millions, built systems that
scale, and overseen the launch of countless custom websites. His work bridges creativity and clarity by pairing beauty with performance to help leaders move further and faster, without compromising excellence.
Zech is the founder and director of Saltless Digital, a studio dedicated to creating intentional digital experiences that serve both vision and audience.
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